Clients From Hell: Marketing people in Germany like to use the English language to give...
Marketing people in Germany like to use the English language to give products or events an appearance of internationalism and modernity - even if their own language skills are somewhat lacking. A new client asked me to create promotional material for a camping trip on which the participants will meditate, focus on their inner strength blabla. Her naming idea was (in English of course) “concentration camp”. After I recovered I was able to tell her what that actually means. Well, she saw the necessity to come up with something different.
